Domestic bicycle industry has a feature - the more the more prosperous south. Why is there such a phenomenon? This is because of China's regional economic layout so, from the south east, to the north west gradually showing a decline curve.
Southern coastal economic development started early, ideas and opening a large population base.
Southern coastal region is in the vanguard of China's reform and opening up, China's market economy is the beach-goers. In the tide of market economy, these areas generate domestic group of people get rich first, and then clothed, people began to pursue green and healthy living, and biking this relatively expensive sport, but also to the people of this part of the region income conditions accepted.
Near the southern coast of Hong Kong, Macao and Taiwan geographical advantage, so the economic and cultural exchanges between the two is more convenient, making southern coastal ideas people are more receptive to new things outside. And the bike from cheap means of transport into a costly exercise equipment here soon for people to understand and accept. Greater population density and make it in cycling groups are also relatively large.
In contrast, the north west, preferential policies and measures of reform and opening to the late arrival of many, by the impact of the market economy and more late. Limited income and relatively closed conservative ideology, so that the promotion of cycling in the north west of the popularity to be more slowly. Relatively smaller population base, but also to engage in the sport crowd limited extended range.
Economic conditions, ideas and population base gap, forming bicycle industry, consumer priced vehicle south than the north.
Southern coastal bicycle parts manufacturing base and merchandise import and export logistics base. Here is the factory of the world is an important component. After the bike ride aluminum era equipment into the carbon fiber era, the Pearl River Delta region is to become the world's first line of many brands of bicycle manufacturing plant, but here, too, the emergence of a number of nascent domestic brands. In the case of such close contact with the production base, south bicycle market brand more fans consume more rational, more sophisticated. Their pursuit of good quality and low price, not blindly for brands and high price to pay, so similar like Specialized store model here is not being sought. The most recognized brand in northern regions enthusiasts, G, M dominated most of the low-end market, high-end market is Specialized, C & G, Trek and the like predominate. Choose to buy a brand entry-level product, although price difference, but the pursuit of that brand, which consume a lot of thinking in the north enthusiasts.
South eastern region of mild climate all year round outdoor riding activities can be carried out, a wealth of cycling activities and events very effectively expanded the riding groups. Gradually increased with latitude, with vast areas of land in the northeast and northwest of the long, cold winter is impossible to organize riding activities, the annual period of three to five months of frozen, frozen earth only, but also sealed scroll wheel. Cycling events and activities in these areas has become a seasonal activity, there is no good continuing activities and events, the effect of extended cycling groups than in the South will make a discount. So the more sales to the north, the more obvious seasonal bicycle market, in the extreme northwest of the Northeast, most likely in the coldest winter months is almost no sales. Natural conditions, further widening the gap between north and south market.
The arrival of the Internet age and e-commerce development to further expand the southern coastal areas of the business enterprise business networking. South bicycle companies and businesses in the past by agents and distributors hold the northern market, and the development of e-commerce for consumers and retailers to obtain a more direct link between production and import and export base in the South and Southern companies and brands can a more direct impact on the northern market. In this case, only the northern basic bicycle retailers in the primary market, take the amount of sales of low-end entry-level models. Advanced mature consumers have chosen to deal directly with the South end parts sales business, which also resulted in high-end aftermarket withering north west, the southern parts of the high command of the state of the national market businesses.
Thus, the bicycle market in domestic business enterprises in the southeastern part of the tide of reform and opening up one step ahead, the state is still in the lead, and also in being quite vigorous development - the more the more prosperous south.